Guide to Metals


Our company markets sterling silver jewelry but several products made of titanium, gold or even rhodium. Here is information on metals and their characteristics.




Silver compared to gold and platinum, and is much softer. Silver is also more prone to oxidisation, sometimes causing the silver to turn black. Silver jewellery can easily be kept looking as good as new if you care for your jewellery and with regular cleaning. See our Caring your Jewellery page.

The sterling silver is often plated by 0.999%₀ fine silver in order to be really shiny. The silver is plated by another metals also as for example rhodium or gold.



What carat is most suitable? Carat measures the proportion of pure gold (24 carat) mixed with another alloy to make up the final metal. The higher the proportion of gold used in the metal, the more valuable the ring will be.

In practical terms, 18ct generally holds up to everyday wear better than 9ct and tends to look better than 9ct as it ages over the years.

Carat is the measure of gold content: 24 carat is pure gold, 9 ct gold is 37.5% pure, 14ct gold is 58.5% pure and 18ct is 75% pure. 24 carat gold is unsuitable for rings as it isn't durable enough. To create a metal suitable for everyday use, other metals are mixed into it to create an alloy - most usually to create 9, 18 or 22 carat gold. The alloy makes the gold more resistant to scratching and denting and adds to the overall appearance e.g. colour. The metal chosen to mix with the gold affects the colour and physical properties of the gold.

Yellow Gold


The 'original' gold, and many still feel the best, is yellow gold, normally an alloy including silver, copper and zinc to strengthen the metal and enhance the yellow sheen. It is the metal of choice of traditionalists, by people preferring the warmer colour with their skin tone, and for its contrast with precious stones and other metals.

White Gold


White gold is actually created by mixing traditional yellow gold with either silver or palladium (a metal similar to platinum), to produce the white colour. It's available in both 9 and 18 carat.  9ct white gold is created by adding silver, to give the metal a white, creamy colour with a small hint of yellow.  18ct white gold contains palladium to give a rich, dark white gold colour, which also makes it more durable. Normally white gold is rhodium plated to produce an even whiter finish..



As a member of the platinum family, palladium is durable and has a fantastic shine.  Palladium is an almost pure metal (approximately 95%) and is excellent for people with sensitive skin, as it is hypoallergenic with similar characteristics to platinum, but at a more affordable price.  This new metal is becoming increasingly popular for its natural and neutral colour.



Platinum, the rarest and most precious metal, is gaining popularity as a choice for wedding bands. It is a beautiful white metal, which polishes well and is an excellent choice which will last a lifetime due to its durability and resistance to wear and tear. Where gold is often blended with other precious metals, platinum is used in jewellery in almost its pure form (approximately 95% pure).



This dark gray metalic luster material is the most popular metal of the modern jewelry designers. Titanium is excelent for athletes and people with sensitive skin, it is hipoallergetic. The standard of titanium raises permanency, lightness, wearing and abrasion resistance. The most particular kind of titanium is blue-violet colour as our Queen of Faes  unique collection.